It's common knowledge that information products have high margins. Information in all forms (books, ebooks, CDs, DVDs, online videos, etc) commonly sells for multiples of 10, 50, 100 times the unit cost of manufacturing the product. It's no wonder there are so many information marketers. Those healthy margins tend to attract a crowd.

There are many mediums from which to choose for information products but DVDs might be the best way to go. Don't listen to the misguided fools who'll try to tell how difficult is to make a DVD, how you'll have to buy expensive software, and how you'll have to deal if inventory & shipping nightmares because none of that is true. The reality is those people are too lazy to look around and see how simple it is to create a DVD information product.

You'll be amazed at how simple it is to create DVDs with inexpensive software. The few software programs I are so inexpensive they're free. You can download these programs for free on the Internet and their brain dead simple to learn and use. One of the programs even has a user forum where the developers will answer your questions. The support I've gotten on this free software program is phenomenal considering it doesn't cost a dime.

Shipping & manufacturing are easily outsourced saving you much hassle. Kunaki offers a great service that will create and ship your DVDs as they receive orders. At $1.75 per DVD (including cover) plus a nominal $3 handling fee on each order, Kunaki's rates a very competitive. Kunaki also ships internationally to almost every country as well as to any US address. Expedited shipping is available for customers who want to get their product overnight. Simply use Kunaki's proprietary software to upload your product to their facility and you're ready to go. It's very quick and easy.

Several aspects of DVDs should be appealing to information publishers. First, DVDs have a higher perceived value than an online video course or a book. How much will you pay for a book? You can march into almost any bookstore in America and buy a book on any topic for less than $20. Good luck selling your book for more than that. DVDs on the other hand are often sold for over $100!and remember it costs less than $2 for the physical DVD (including DVD cover). The rest of it goes straight into your bank account. And since you're self-publishing you don't have to share the profits with a middleman.

The service I use also provides the option of putting a UPC code on the product. This may not seem like such a big deal but this makes it incredibly easy to sell your DVD on Amazon. Talk about instant credibility. While most information marketers are schlepping their DVDs on homemade websites, yours is available on Amazon so it must be better.

Not all DVD information products are video products. Items like software programs can be put on data DVDs along with many more types of information and data. And we're barely scratched the surface. There are so many great reason to create a DVD that I couldn't cover them in this article.