Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, CEO of EMSI, a national publicity firm says "I have been doing book public relations for twenty years and have a really good idea of generating media attention for our authors books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

* Experience. Experience and understanding is very important. You need to employ a company who has had years of experience promoting books. Book publicity is a very specialized field. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. Publicity firms with excellent media skills can read your book and come up with a hot media angle. They will know how to write an effective press release that stands out from all the rest." And most importantly, they give producers everything they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. Where will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. There's no question that stations in smaller markets have value, but you don't need to pay top dollar for someone to arrange it for you."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. You will find high and low powered stations in every market. Obviously, the more power a station has, the more people will be listening in. " So seek out those high powered stations!

*Expediency. Can we get started tomorrow? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. How do you know you will get your money's worth? Look for public relations firms with guarantees. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Take advantage of this opportunity to get your money's worth. If you are paying them based on their performance, guess what: they will perform!"

*Price. How much money are you going to spend? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.