People do it all the time. Churn out a press release, mail it to a radio station and hope for the best. As the days pass by, there are no calls and no interest. And even better, when you make a couple of calls to check on the status of the release!no one has read it!

The following are components of radio and TV press releases that will make your show idea come to life for producers and hosts, and also position you ahead of the pack.

1. Headline! Headline? HEADLINE!!!

Arguably the most important aspect of your press release, headlines are so vital that entire books and seminars are dedicated to the art of constructing the most effective ones. Don't get scared now! You can write a killer headline by simply keeping a concise overview of your topic.

Write down your show idea and look it over. Now look it over again, remembering that it should be an idea for an interview that relates to your book but most definitely not a summary of the book's theme or content.

Ask yourself some questions about your message, if the idea is newsworthy, are there any celebrities that you can incorporate, are there any statistics that are relevant, etc. The answers to these questions will help you develop a headline that will capture the attention of producers and hosts.

The headline that you choose must communicate your show idea instantly to the producer. If you can come up with a conversation based on the headline!you have found the perfect one! Generally, headlines should be no longer than one sentence. As this is a lot of weight to put on a single sentence, sometimes you will need a subhead to support it. The result is that anyone who reads the headline and subhead together will immediately click on the concept of the show.

Here are two examples of the successful headline and subhead combination:

Global Economic Chaos? Expert Reveals Predictions on Grim Future of US Economy

Are Personal Conflicts Ruining Your Life? How to Successfully Remove Troubles in Everyday Life

2. Topic Summary

This is your chance to present a concise summary of your show topic. This builds on naturally from the headline. The headline gets the attention, and the discussion topic gives the reader more.

Try and keep your discussion topic to 2-3 sentences. Again, try to tie your topic to current events, big names, big money, or controversy. Don't be worried about repeating yourself in different sections of the press release. After all, you want to get a cohesive point across! A great way of doing this is to write both the headline and this section together.

Here is an example of a headline with a topic summary.

Global Economic Chaos? Expert Reveals Predictions on Grim Future of US Economy The United States is about to move into a period of major economic chaos and poverty that will wake up people to overthrow the rule of money in society in a ballot-box revolution. Let an internationally renowned expert reveal predictions on the grim future of our economy.

3. Questions

These are an absolute must for radio and TV because they are the shaping tools that guide the host through your topic. Many times they will read right off your release during the interview. This is their time-saving trick. So why not have them ask you questions you've created, enabling you to get your specific message heard? This makes you look knowledgeable and makes for a great interview!

Yet again, you will need to tie in current events and any controversy that will stir interest. Generally, it is good to give no more than 7 or 10 of these conversation shapers. For instance, here are a few questions that were used in a release for a radio show on "How to Find the Perfect Pet for Your Lifestyle":

* What are the primary reasons people decide to get a pet? *Is there a criterion that people should follow when seeing if a pet fits into their lifestyle. *Can families plan ahead for a pet? * How can families prepare children for the responsibility of caring for a pet? * What are some of the things people need to consider before adopting a puppy or other young animal?

If you are asked on the show, interviews tend to be 10-30 for talk radio and 3-5 for TV. So make sure that your message is in bite size chunks that are easy to digest.

Focus the questions on the topic of your book, and the audience will get interested in hearing more about it. There you go! Three quick tips to get make your press releases sizzle

If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.