If writing powerful sales copy is not your strength then the idea of writing a set of emails is a job that is always put off. Unfortunately it is a task that cannot be avoided if you want to get the best out of your email list and use the auto-responder facility. Every affiliate marketer knows that most sales are never as a result of the original visit to the product sales letter. The best that you can hope for is to capture the email address of someone who has shown some interest in what you are offering. The main job of the auto-responder emails to pursuade the visitor to place an order.

So what should be in the content of these emails? You could talk about the weather or your latest hobby, or fill the email some other 'interesting' topics. This type of email can be important when building rapport and trust with your readers, but unfortunately they don't make any sales.

No, there is no getting away from it, you need to be able to write professional emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could save the money that the outsourcing costs and retire with it instead! Good sales copy is very expensive!

What do you have to do to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The principles are simple and the skill lies in thoroughly knowing your product. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and identifies why the reader will not be able to live without the product.

Email 2. The second email is the most important of the three. The reader has already had the first email that described the product so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. The closing email that secures the sale. From the previous two emails you have built up a rapport , built an understanding of the product and removed any reasons for not making a purchase. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are professionally written and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.